Fabbrica Italiana Automobili Torino (FIAT) was founded in 1899 at a time when innovation reigned and new ideas flowed freely. By 1903, the company became public and began producing its first cars. In 1910, FIAT launched six new models, and success in the international race circuit boosted influence and recognition. The company even ventured into the air, steel, and railway sectors—changing the path of transportation for years to come.
The FIAT brand also has a fascinating history surrounding Italian life after World War II. The auto manufacturer “gave Italians the ability to move freely and with confidence”—providing a reason to enjoy daily life. This new “rebirth” gave a fresh focus and opportunity for the brand to rejuvenate itself. In March of 2011, FIAT reintroduced the FIAT 500 to North American consumers. It was a unique addition to the American auto industry and regained popularity due to its simple design, reliable handling, and affordable price.
Today, the brand remains a classic and a representation of Italian perseverance, strength, and technological innovation. Profitability remains high and models are receiving updated features yearly. Just take the 2006 launch of the TetraFuel alternative fuel system, the all-new Lancia Delta model, and the Twin Clutch Transmission technology. FIAT takes great strides in creativity and introduces new solutions that significantly enhance the auto marketplace.
Mike Toler Chrysler Dodge Jeep RAM FIAT is extremely proud to officially feature FIAT vehicles in our inventory. Our Morehead City dealership loves what the FIAT brand stands for and we want you to experience these impressive vehicles for yourself. Get to our dealership at 5340 Hwy 70 West today so you can get behind the wheel for a test drive.